Overview
SIT-BAC is a broad technical protocol that covers all aspects of FCC One-To-One compliance from the website operator, distribution, to the end buyer. Broadly speaking, companies setting up SIT-BAC can either rely upon an existing supported lead distribution platform or can set up a private hosted version of SIT-BAC.
Use on a Supported Platform
Utilizing a supported platform is the easiest and fastest way to become One-To-One compliant and will be technically simpler to set up. In many cases, companies using an already supported lead distribution platform may only need to turn on the One-To-One configuration settings and make a few campaign adjustments.
Getting started with SIT-BAC on a supported platform.
Setting up SIT-BAC as a Lead Generator on a supported platform.
Setting up SIT-BAC requires several backend changes to a webform page to be One-To-One compliant and best practice also includes making some frontend changes for best performance.
Fortunately, existing webforms and flow can be easily modified to be One-To-One compliant with SIT-BAC and a Supported Lead Distribution Platform.
Setting up SIT-BAC as a Marketplace on a supported platform.
Setting up SIT-BAC to be One-To-One compliant is very simple for marketplaces, brokers and aggregators. To be One-To-One compliant only requires enabling the FCC One-To-One setting in the Supported Platform.
Marketplaces selling leads directly to end buyers (most often on a direct post basis) where the end buyer does not have a lead management system or a supported lead management platform is also supported. Marketplaces can enable FCC One-To-One on behalf of their clients easily within the platform.
Setting up SIT-BAC as a Lead Buyer on a supported platform.
Setting up SIT-BAC for Lead Buyers to be One-To-One compliant is very easy on a supported platform and in most cases is as simple as enabling a single setting.