Benefits of SIT-BAC
Free, Open Source & Decentralized
SIT-BAC is a technical standard that can be freely copied, replicated and privately hosted meaning no one company controls the landscape or the data.
Allows for end buyer post rejections
The framework allows for leads to be posted to additional buyers in the event the primary buyer post rejects a lead.
Allows selling to marketplaces and where the buyer company name is not known to the lead generator
Leads can be sold to marketplaces and aggregators instead of being limited to only the direct known end buyers that the lead generator has.
Compatible with existing ping/post and direct post flows
While requiring some slight modifications, SIT-BAC can use existing integrations, ping/post platforms and existing infrastructure.
No required changes to landing pages frontend design*
Optimized landing pages and lead flows do not necessarily need to be changed, with most pages only needing a backend update. However some lead flow changes are suggested for optimal performance.
Allows for verification of FCC compliance and secure encoded transfer of FCC names to the website
SIT-BAC allows for optional end buyer verification and also securely transmits the name of end buyers to the landing page even when passed through potential marketplaces or networks. Companies in the middle will not be able to change or see the end buyers name.
Compatible with non SIT-BAC standard and buyers not requiring One-To-One
Allows for phased implementation and leads, in a single auction, can be sold to buyers who require One-To-One, those who do not require One-To-One, and those using different standards.
Can be done on the behalf of end buyer clients
Companies using SIT-BAC can configure the service on behalf of their end buyer clients. In such cases, the end buyer would not need to make any changes to be FCC One-To-One compatible.